Sharie Mongold

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The dangers of misaligned product co-development contracts and how they can derail innovation in high-tech firms

Credit: Pixabay/CC0 Public Domain Researchers from Mansoura University and University of Guelph published a new Journal of Marketing study that examines how misaligned contracts can erode innovation outcomes of high-tech firms. The study, titled “Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies,” is authored by Nehal Elhelaly and Sourav Ray. When a giant multinational

SpaceX back with 1st Space Coast launch of the year

Credit: Pixabay/CC0 Public Domain After a record 2023, SpaceX is not slowing down its launch plans for 2024 with the first launch of the year from Florida slated for Wednesday evening. A Falcon 9 rocket carrying a telecom satellite for private Swedish company Ovzon is slated to lift off from Cape Canaveral Space Force Station’s

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