Commensal bacteria (red) among the mucus (green) and epithelial cells (blue) in a mouse small intestine. Credit: University of Chicago. The way we make decisions in a social context can be explained by psychological, social, and political factors. But what if other forces were at work? Hilke Plassmann and her colleagues from the Paris Brain
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Study 4 Stimuli: Vintage Typography and Safety Information. Credit: Journal of Marketing (2023). DOI: 10.1177/00222429231215357 Researchers from University of Newcastle–Australia have published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional bonds with today’s consumers. The study is titled “Typography Talks: Influencing