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Researchers reveal impact of brassinosteroid and sugar signal on wheat grain size regulation

Editors’ notes This article has been reviewed according to Science X’s editorial process and policies. Editors have highlighted the following attributes while ensuring the content’s credibility: fact-checked peer-reviewed publication trusted source proofread by Zhang Nannan, Chinese Academy of Sciences TabHLH489 and TaSnRK1α1 integrating BR and sugar signals to regulate wheat grain length. Credit: Xiao Jun Grain

Power of nostalgia: Vintage typography can build emotional connections, influence attitudes, boost willingness to pay

Study 4 Stimuli: Vintage Typography and Safety Information. Credit: Journal of Marketing (2023). DOI: 10.1177/00222429231215357 Researchers from University of Newcastle–Australia have published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional bonds with today’s consumers. The study is titled “Typography Talks: Influencing

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