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Sustainable alternatives key to combating fast fashion’s environmental toll, study finds

Moving Consumers Away From Fast Fashion. Credit: Journal of Sustainable Marketing (2023). DOI: 10.51300/JSM-2023-108 For the last three decades, the advent of “fast fashion” has disrupted the traditional fashion cycles by capitalizing on retailers’ and consumers’ responsiveness to the novelty of new fashion trends. Some fast fashion retailers go as far as delivering new apparel

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