Johnathon Byron

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How do consumers make online shopping choices? The mouse may hold the answer

Credit: Unsplash/CC0 Public Domain Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell’s latest research in consumer psychology. In the paper, “How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories,” published in the Journal of Marketing Research, Cornell SC Johnson College

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