Bong Buresh

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Marketing experts measure brain waves and skin current to predict emotions

Jorge Fresneda (left) and a student demonstrate an EEG headset. Credit: NJIT Machines still can’t think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda. Fresneda started his career as a chemist and then became an expert in neuroanalytics. He studies how measurements

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