Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing

Thomas Klemp
August 20, 2024

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YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers…
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