Nearly 85% of TikTok Videos Contain Music, Study Finds — More Than YouTube, Instagram, and Facebook

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According to a new report, almost 85% of TikTok videos contained music as of 2023’s end – a particularly significant figure given the current absence of Universal Music’s catalog from the platform. Decade-old content-identification and data company Pex pinpointed the sizable percentage (and other noteworthy data) in a just-published analysis…
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