Trust issues: the one reason buyers give B2B content a letter grade of “D”

Georgianna Latson
October 11, 2023

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71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you…
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