Lyft Redesigns Its App—and Strategy—for the Age of Sharing

Lyft Redesigns Its App—and Strategy—for the Age of Sharing

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Before Lyft was Lyft, it was a struggling California startup called Zimride. Cofounder and CEO Logan Green launched it in 2007 (the name was an ode to Zimbabwe’s carpooling culture), aiming to connect college kids who needed rides with those who had cars. John Zimmer, now Lyft’s president, signed on with the idea that putting…