Hexbyte Tech News Wired
Consider the pickle in which Ferrari finds itself. Consumers want SUVs. Regulators want electrics. Thus will the iconic car company make a plug-in hybrid SUV, to be called the Purosangue—Italian for thoroughbred. Quotidian demands, met. The true Ferrari aficionado, though, does not want vehicles that cater to hand-wringing bureaucrats or drivers who need to do things like go places with their kids and groceries. Which is why, at its Capital Markets Day conference this week, the automaker announced the launch of a new vehicle line it calls “Icona.
The line starts with a pair of sports cars that mix 1940s and 50, classic racing style with the best 21st century engineering has to offer—including the most powerful engine Ferrari has ever made.