With a ‘Lite’ App, Uber Moves to Win Over India

With a ‘Lite’ App, Uber Moves to Win Over India

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In the US and Europe, Uber’s issues are more of the lawyerly type. It fights to maintain surge pricing, its status as a platform and not an employer, and its right to operate in certain cities and airports. In growing markets—places like India, Latin America, the Middle East, and Africa—its challenges are a bit more…