Hexbyte  Hacker News  Computers Opinion | Why Is Behavioral Economics So Popular?

Hexbyte Hacker News Computers Opinion | Why Is Behavioral Economics So Popular?

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The recent vogue for this academic field is in part a triumph of marketing.By David GalDr. Gal is a professor of marketing.Oct. 6, 2018ImageCreditCreditMichael DeForgeBehavioral economics seems to have captured the popular imagination. Authors like Michael Lewis write about it in best sellers like “The Undoing Project,” while pioneers of the field like Daniel Kahneman…