Hexbyte – Tech News – Ars Technica | Amazon launches grocery pickup at Whole Foods for Prime members

Hexbyte – Tech News – Ars Technica |

Drive up, pick up, and go —

Members can get their groceries in just 30 minutes—for an extra fee.

A new perk is coming to Whole Foods for Amazon Prime members: grocery pickup. Amazon announced today that it will roll out a new grocery pickup service at Whole Foods locations, starting with stores in Sacramento and Virginia Beach. Prime members can order groceries at Whole Foods through the Prime Now app or website and choose to pick them up at their nearest Whole Foods location that same day.

Customers can order produce, baked goods, dairy products, meat, seafood, flowers, and other everyday items for pickup. Customers choose the pickup option at checkout before placing their order. They can even use the Prime Now app to alert the store when they are heading over, so employees can have their groceries ready to load into their cars when they arrive. Orders of $35 or more can be filled in as little as an hour, or customers can pay an extra $4.99 for the 30-minute pickup option.

Grocery pickup is a service available exclusively to Prime members, like many other perks Amazon has instituted over the past few years. When the retailer bought Whole Foods for $13.7 billion last year, it promised a slew of discounts, savings, and benefits for Prime m

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