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Take the leap —
Developer-focused price includes hand delivery to select cities in the US only.
After years of behind-closed-doors demos and over-the-top hype, Magic Leap’s augmented reality glasses took one more step towards reality today. The company has opened up orders for the $2,295 “Creator Edition” of its first headset, the Magic Leap One.
That price includes in-person delivery and setup of the developer-focused hardware, though that delivery is only available in select US cities for the time being—Chicago, Los Angeles, Miami, New York, the San Francisco Bay Area, and Seattle will be covered on day one. Those in other locations have to reserve a spot and wait for wider availability.
The hand-delivery is in part to determine which of two adjustable sizes for the headset is most appropriate for you—Magic Leap says “you’ll be measured upon delivery to ensure the perfect fit.” Magic Leap also says “limited quantities” are being made available now, and that delivery of current orders will take place within “120 days and typically much sooner.”
Creator Edition purchasers will get access to a Software Developer Kit, sample code, and a license allowing access to Magic Leap’s Creator’s Portal. Early adopters will get access to “preview experiences” including an audio-visual collaboration with the band Sigur Ros, a sandbox-style creation playground, and a “hyper-realistic” robot-invasion game made in collaboration with Weta workshop (coming soon).
Before you faint from sticker shock, consider that Magic Leap One’s Creator Edition is actually a bit cheaper than the $3,000 Hololens developer kits Microsoft launched in early 2016 (or $5,000 for “commercial use”).
It’s hard to say how the Creator Edition price will relate to that of the consumer edition of Magic Leap, which is being promised for “later this year” exclusively in AT&T stores. Back in 2016, Oculus consumers were surprised when the consumer Rift headset launched at $600, following on $300-350 developer kits.
Unlike virtual reality headsets that block out the world around you, Magic Leap’s calls the One a “spatial computing system” that layers virtual i